Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy

Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did…

Share Coke Campaign - FasterCapital

Share Coke Campaign - FasterCapital

NYSportsJournalism.com - Coca-Cola Brand Thums Up Becomes IOC Partner - Coca -Cola Brand Thums Up Joins IOC As First India-Based Global Olympic Partner

Coca-Cola Zero to be renamed in UK and will taste 'more like Coke', Coca- Cola

Coke Zero Launch Evaluation, mix revamp and relaunch

Coca-Cola recruits stars for 'CokeTV' as it aims to become a millennial magnet

Change is a key component of Coca-Cola's growth strategy, Food Business News

Coca Cola One Brand Marketing strategy, Taste the Feeling, Open to Happiness

Coca-Cola revamps entire range as it sticks by unified pack strategy

Growth Strategy :: The Coca-Cola Company (KO)

Coca-Cola Marketing Strategy 2024: A Case Study