Baby Einstein is a nonprofit organization educational entertainment and toy company based in Atlanta, Georgia. Baby Einstein designs, develops, and markets learning toys and related content for the education of babies, toddlers, and pre-schoolers. The company was founded by Julie Aigner-Clark II in 1996. Baby Einstein is owned by Kids II in the US, Disney in Canada, BBC in the UK, and independent in AU. The history of Baby Einstein traces back to when School and the Backyard Gang creator Julie C
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