Setting new standards, the Canon EOS R is a pioneering full frame mirrorless camera offering faster response time, 4k video, high quality images and optimal performance.
Canon EOS R sets the standard for the smaller, lighter full-frame camera of tomorrow. Inside its customisable magnesium alloy body are new levels of EOS performance.
We will achieve this by delivering an average improvement of 3% per year in the lifecycle CO2 emissions improvement index per product. Which if sustained would mean roughly a 50% reduction from 2008 levels by the year 2030. We recognise this to be in line with the level of reduction called for by the Paris Agreement.
We will continue to undertake target reviews from a long-term perspective as a way of checking our contribution to the realisation of a low-carbon society.
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