In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision-making. Dr. Cialdini's research has identified six of these shortcuts as universals that guide human behavior.
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Discover how to apply the science of persuasion in an efficient, effective, and ethical way so you can dramatically improve your record of success.,
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[Cialdini PhD, Robert B] on . *FREE* shipping on qualifying offers. Influence, New and Expanded: The Psychology of Persuasion
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