Retail store design is a marketing area that is regarded as a component of the store’s entire brand identity. To generate a specific appeal, a good retail store design considers visual merchandising…
IKEA's Extraordinary Success: The Power of the IKEA Effect and Innovative Supply Chain
IKEA: Using Store Design to Influence Purchase Decisions, by Morff
The Success Story of IKEA: Furnishing Your Favorite Place
IKEA: Using Store Design to Influence Purchase Decisions, by Morff
How IKEA Can Teach You to Design a Better Purchasing Process
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Morph your Ikea Frekvens gear into boomboxes, canons and chickens
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