The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

Nike's clumsy loss of Curry to Under Armour could have far-reaching effects, Stephen Curry

Nike's $14 Billion Mistake: How They Lost Steph Curry To Under Armour

These 5 Simple Photos Show Why Sales of Under Armour's (UA) Stephen Curry Basketball Sneakers Have Slowed - TheStreet

How Nike Lost Steph Curry To Under Armour

Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error, News, Scores, Highlights, Stats, and Rumors

Stephen Curry Net Worth: Breaking Down His Salary, Shoe Contract and More, News, Scores, Highlights, Stats, and Rumors

You Won't Believe How Nike Lost Stephen Curry To Under Armour

Stephen Curry is the next big name in sneakers: When Julius Erving got his prediction horribly wrong about who would be the next Michael Jordan in the shoe game - The SportsRush

Nike's $14 Billion Presentation Mistake: How Nike Lost Steph Curry to Under Armour

BLUNDER! Stephen Curry signing with Under Armour cost Nike a whopping $14 billion – FirstSportz

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You Won't Believe How Nike Lost Stephen Curry To Under Armour

Steph Curry nearing $1B lifetime deal with Under Armour

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