The product has demonstrated higher rates of switching by adult smokers, says company.
IQOS in the U.S.
PMI Acquires U.S. IQOS Rights From Altria – Tobacco Reporter
PMI to Regain Full U.S. Commercial Rights to IQOS
Philip Morris International's new smoke-free device IQOS Iluma Prime debuts in Japan airport duty free : Moodie Davitt Report
Philip Morris appoints new UK commercial planning chief, News
IQOS ILUMA PRIME - Ergonomic and Compact Tobacco Heating Device, iqos iluma
Heating Up – Tobacco Reporter
PMI Applies to Sell IQOS Iluma in the U.S. – Tobacco Reporter, iqos iluma
PMI smoke-free products PMI - Philip Morris International
PMI Applies to Sell IQOS Iluma in the U.S. – Tobacco Reporter
Terea - Amber - Buy Online
Tobacco: PMI Duty Free - Year in Review
IQOS: The US launch – Tobaccoinsider
Philip Morris International introduces IQOS ILUMA PRIME to European duty free market : Moodie Davitt Report
Philip Morris signals slower US roll out for IQOS