With the evergrowing popularity of VOD streaming and OTT platforms, the question remains, is cable TV dying?
RIP Broadcast Networks: 2022 Was Year Everyone Started Waving White Flag
Social media isn't dying—it's still growing - Insider Intelligence Trends, Forecasts & Statistics
Just How Bleak Is The Future Of Traditional TV?
Cable TV Is the New Landline - The New York Times
Is Cable TV Becoming Obsolete? This May Be True In 5 Years!
We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All (Mit Press): Lotz, Amanda D., Landgraf, John: 9780262037679: : Books
Coming to a TV near you: personalized ads
Cable TV “failing” as a business, cable industry lobbyist says
The Numbers Show TV is Dying Fast, by Daniel G. Jennings, Dec, 2023
TV and Connected TV Ad Spending Forecasts 2023 - Insider Intelligence Trends, Forecasts & Statistics