Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Streaming surpasses traditional TV with record 38.7% viewership tally - International Finance
Streaming Video Viewing Will Surpass Cable TV Before The End Of This Year
Streaming Viewership Surpasses Cable TV For First Time
Roku Surpasses 70 Million Active Accounts Globally
The cord has been cut. Streaming is more watched than cable
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Video Streaming Services Stats (2024)
Streaming outnumbers cable, barely
Consumer Preferences Are Shifting — Is it Time to Say Goodbye to Cable?
Cable TV 'cord-cutters' became the majority in 2022
Nielsen: The Gauge Reveals Streaming Surpassed Cable for the First Time in July, Capturing its Largest Share of TV Viewing to Date
Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
Streaming Viewership Has Surpassed Cable TV Tune-In For The First Time, Per Nielsen
Consumer Preferences Are Shifting — Is it Time to Say Goodbye to Cable?
Netflix Is Now Bigger Than Cable TV
