Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to

The US brand’s Autumn/Winter 2022 show took place in Brooklyn, New York, and was simultaneously streamed on Roblox. It’s part of a broader plan to gain relevance among a younger generation of customers.

Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa

Tommy Hilfiger CEO on Web3, Gen Z, and Big Brand Return at New York Fashion Week

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Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa

Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa

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Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW

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