Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
This is additional taxonomy that helps us with analytics

Under Armour launches brand centered around NBA star Stephen Curry

Sneakers Release – Under Armour Curry 10 “Sour Patch” Men’s Basketball Shoe Launching 11/11

Under Armour Launches Curry Brand With NBA Star Stephen Curry Best basketball shoes, Under armour shoes, Top basketball shoes

Stephen Curry's UA Spawn FloTro Tells the Story of Riley's Choice - Sports Illustrated FanNation Kicks News, Analysis and More

Under Armour Steph Curry Select Camp Releases

What is Curry Brand? De'Aaron Fox becomes first NBA player to sign with Under Armour's Stephen Curry shoe brand

You won't believe how Nike lost Steph to Under Armour - ABC News

Stephen Curry, Under Armour releasing new 'Curry Jam' collection around NBA All-Star Game

Steph Curry & Under Armour Launch The Curry Brand

Under Armour's Steph Curry Brand to compete with Jordan Brand

Steph Curry and Under Armour launch Curry Brand - SportsPro

Under Armour Launches Brand With NBA Star Steph Curry To, 58% OFF

Stephen Curry Delivers An NBA Jam Inspired Collection Ahead Of All-Star Weekend

Under Armour Introduces the Curry 3