Olivia Rodrigo's manager, A&R and creative team unpack the strategies behind the singer's rapidly rising career.
Are today's “big” pop acts comfortable with being in a niche or is it harder today to become a bigger star? : r/popheads
Olivia Rodrigo Talks Upcoming Debut Album 'Sour,' Reveals Target Exclusives, Music, Olivia Rodrigo
8 Times Olivia Rodrigo's Team Proved They Are Marketing Geniuses – STRAPHIE
Los Angeles Magazine - October 2022 by The Lifestyle Magazines of SoCal - Issuu
Steal Olivia Rodrigo's Grammy Award Winning Marketing + Launch Plan - The Brand Vibe
What album would the music industry never be the same without? - Quora
Olivia Rodrigo on Sour and the artistry of heartbreak - CBS News
Learn music marketing strategies from Olivia Rodrigo, Taylor Swift, and Adele - RouteNote Blog
MTT - Music Think Tank
Music Marketing: Olivia Rodrigo's GUTS
Olivia Rodrigo's Team Talks 'Sour' Marketing, Creative, A&R Strategy
Apple Music Archives - Trapital