The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
Musings from the team at
CogBlog – A Cognitive Psychology Blog » IKEA: Furniture Company or Masterful Manipulators?
Psychology behind Ikea's huge success
The IKEA effect: definition, examples and practical tips - Tasmanic®
The IKEA Effect - Creating Stronger Bonds with Consumers - Amit Tilekar
PDF) The IKEA effect: When labor leads to love
Cognitive Biases - Part 03: Ikea effect
The Epistemic IKEA effect - by Tom Stafford
The IKEA effect: why we like the things we make and own — That Thinking Feeling
How to manipulate using the ikea effect #ikeaeffect #manipulation
IKEA effect - The Decision Lab
IKEA effect - The Decision Lab