Ruby Chocolate: where did this member of the family come from?

Where did Ruby chocolate come from, and how did that new pink addition to the chocolate industry gain popularity so quickly?

KitKat's Limited-Edition Chocolate Bar Helps Support Toronto's Friends of Ruby

Everything about Ruby Chocolate

What is Ruby Chocolate? Everything You Need to Know - ReadCacao

Rockin' Ruby Reids Chocolate, Candy & Nut Shop

Ruby rose hot chocolate - Emma Bakes - Elevate This

Ruby chocolate - Wikipedia

What Is Ruby Chocolate?, FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network

All About That Ruby Chocolate Just Invented By Callebaut - The Chocolate Journalist

And RUBY Makes Four - A New Flavor and Color Join the Chocolate Family

What Is Ruby Chocolate?, FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network

Ruby chocolate: everything you need to know - The Belgian Chocolate Makers

What is Ruby Chocolate? Everything You Need to Know - ReadCacao