The signature contoured bottle from Coca-Cola, alongside other designer bottles for whiskey or perfume, could end up being pushed out of the European market under draft EU rules to promote reusable packaging, a move that is causing jitters in the drinks industry.
Coke Europe Adopts Tethered Closure, Follows EU Directive
Packaging and Packaging Waste Regulation (PPWR) – Euractiv
Salvini's U-turn on Nutella exposes flaws in his 'nationalist' food policy – Euractiv
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FEVE – the European Container Glass Federation on LinkedIn: Why the PPWR needs a balanced approach to packaging minimisation
EurActiv – Page 2 – Eurasia Review
Berry Partners with Coca-Cola to Provide Tethered Caps in EU Markets
Packaging and Packaging Waste Regulation (PPWR) – Euractiv
packaging and packaging waste regulation –
COCA-COLA IN EUROPE SIGNS THE EU CODE OF CONDUCT
